QUANTITATIVE SWOT-TOWS ANALYSIS BASED ON THE ENTREPRENEURS SELF EVALUATION
Апстракт
This research presents a comprehensive examination of the SWOT (Strengths, Weaknesses, Opportunities, Threats) and quantified TOWS (Threats, Opportunities, Weaknesses, Strengths) frameworks, aiming to elucidate their significance in strategic planning in the SME sector. The emphasis will be given to the SWOT analysis application that was developed with the aim of collecting and analyzing the responses of entrepreneurs and SMEs owners during self-evaluation of their businesses. The primary objective is to explore the potential of this tool to facilitate strategic decision-making and enhance organizational performance in SMEs. The research also seeks to uncover practical applications and limitations through empirical evidence and case studies in education.
Кључне речи:
SWOT / TOWS / AHP / Strategic Planning / SMEsИзвор:
2nd International Danube Cup Conference on Entrepreneurship Education (IDC2E2 2023), 2023, 155-158Издавач:
- University of Belgrade - Faculty of Organizational Sciences
Финансирање / пројекти:
- Министарство науке, технолошког развоја и иновација Републике Србије, институционално финансирање - 200105 (Универзитет у Београду, Машински факултет) (RS-MESTD-inst-2020-200105)
Колекције
Институција/група
Mašinski fakultetTY - CONF AU - Mihajlović, Ivan AU - Perišić, Martina AU - Spasojević Brkić, Vesna PY - 2023 UR - https://machinery.mas.bg.ac.rs/handle/123456789/7439 AB - This research presents a comprehensive examination of the SWOT (Strengths, Weaknesses, Opportunities, Threats) and quantified TOWS (Threats, Opportunities, Weaknesses, Strengths) frameworks, aiming to elucidate their significance in strategic planning in the SME sector. The emphasis will be given to the SWOT analysis application that was developed with the aim of collecting and analyzing the responses of entrepreneurs and SMEs owners during self-evaluation of their businesses. The primary objective is to explore the potential of this tool to facilitate strategic decision-making and enhance organizational performance in SMEs. The research also seeks to uncover practical applications and limitations through empirical evidence and case studies in education. PB - University of Belgrade - Faculty of Organizational Sciences C3 - 2nd International Danube Cup Conference on Entrepreneurship Education (IDC2E2 2023) T1 - QUANTITATIVE SWOT-TOWS ANALYSIS BASED ON THE ENTREPRENEURS SELF EVALUATION EP - 158 SP - 155 UR - https://hdl.handle.net/21.15107/rcub_machinery_7439 ER -
@conference{ author = "Mihajlović, Ivan and Perišić, Martina and Spasojević Brkić, Vesna", year = "2023", abstract = "This research presents a comprehensive examination of the SWOT (Strengths, Weaknesses, Opportunities, Threats) and quantified TOWS (Threats, Opportunities, Weaknesses, Strengths) frameworks, aiming to elucidate their significance in strategic planning in the SME sector. The emphasis will be given to the SWOT analysis application that was developed with the aim of collecting and analyzing the responses of entrepreneurs and SMEs owners during self-evaluation of their businesses. The primary objective is to explore the potential of this tool to facilitate strategic decision-making and enhance organizational performance in SMEs. The research also seeks to uncover practical applications and limitations through empirical evidence and case studies in education.", publisher = "University of Belgrade - Faculty of Organizational Sciences", journal = "2nd International Danube Cup Conference on Entrepreneurship Education (IDC2E2 2023)", title = "QUANTITATIVE SWOT-TOWS ANALYSIS BASED ON THE ENTREPRENEURS SELF EVALUATION", pages = "158-155", url = "https://hdl.handle.net/21.15107/rcub_machinery_7439" }
Mihajlović, I., Perišić, M.,& Spasojević Brkić, V.. (2023). QUANTITATIVE SWOT-TOWS ANALYSIS BASED ON THE ENTREPRENEURS SELF EVALUATION. in 2nd International Danube Cup Conference on Entrepreneurship Education (IDC2E2 2023) University of Belgrade - Faculty of Organizational Sciences., 155-158. https://hdl.handle.net/21.15107/rcub_machinery_7439
Mihajlović I, Perišić M, Spasojević Brkić V. QUANTITATIVE SWOT-TOWS ANALYSIS BASED ON THE ENTREPRENEURS SELF EVALUATION. in 2nd International Danube Cup Conference on Entrepreneurship Education (IDC2E2 2023). 2023;:155-158. https://hdl.handle.net/21.15107/rcub_machinery_7439 .
Mihajlović, Ivan, Perišić, Martina, Spasojević Brkić, Vesna, "QUANTITATIVE SWOT-TOWS ANALYSIS BASED ON THE ENTREPRENEURS SELF EVALUATION" in 2nd International Danube Cup Conference on Entrepreneurship Education (IDC2E2 2023) (2023):155-158, https://hdl.handle.net/21.15107/rcub_machinery_7439 .