Solar energy implementation as innovation in a system of green marketing logistic
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2018
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The research subject in this paper is implementation of solar energy in the logistics of
marketing chain of supplying green hotels with electricity, which is proposed to be an
obligation in the "Green Key" certification. Theoretical hypothesis have been verified and
proven in a specific experimental installation, case study of a solar power plant in the tourist
centre Ada Bojana in Montenegro. With that purpose - feasibility studies for the solar power
plant and two alternative supply solutions have been conducted. The main methods within
this research were: the cost benefit method, Delphi method, survey method and multi-criteria
optimization method. The cost benefit method and method of multi-criteria of compromised
ranking confirmed justification and feasibility of proposed solution of solar energy
implementation. The Delphi method provides estimation of realization of the defined goals in
achieving the "Green Key" certification, with appropriate probability. The ...survey method
confirmed that even within the framework of public hearing it is noted that, in addition to
standard criteria in the process of green hotels certification, the implementation of solar
energy in tourist centres can be accepted as a justified and sustainable obligation. All realized
and proven improvements, including the possibility of forming a micro and smart grid, show
that Ada Bojana tourist centre can be considered as positive practice and cluster of
sustainable tourism.
Ključne reči:
Sustainable tourism / Solar energy / Green marketing / Green hotels / CertificationIzvor:
1st LA SDEWES Conference, 2018Izdavač:
- Faculty of Mechanical Engineering and Naval Architecture, Zagreb
Kolekcije
Institucija/grupa
Inovacioni centarTY - CONF AU - Stevović, Ivan PY - 2018 UR - https://machinery.mas.bg.ac.rs/handle/123456789/7038 AB - The research subject in this paper is implementation of solar energy in the logistics of marketing chain of supplying green hotels with electricity, which is proposed to be an obligation in the "Green Key" certification. Theoretical hypothesis have been verified and proven in a specific experimental installation, case study of a solar power plant in the tourist centre Ada Bojana in Montenegro. With that purpose - feasibility studies for the solar power plant and two alternative supply solutions have been conducted. The main methods within this research were: the cost benefit method, Delphi method, survey method and multi-criteria optimization method. The cost benefit method and method of multi-criteria of compromised ranking confirmed justification and feasibility of proposed solution of solar energy implementation. The Delphi method provides estimation of realization of the defined goals in achieving the "Green Key" certification, with appropriate probability. The survey method confirmed that even within the framework of public hearing it is noted that, in addition to standard criteria in the process of green hotels certification, the implementation of solar energy in tourist centres can be accepted as a justified and sustainable obligation. All realized and proven improvements, including the possibility of forming a micro and smart grid, show that Ada Bojana tourist centre can be considered as positive practice and cluster of sustainable tourism. PB - Faculty of Mechanical Engineering and Naval Architecture, Zagreb C3 - 1st LA SDEWES Conference T1 - Solar energy implementation as innovation in a system of green marketing logistic UR - https://hdl.handle.net/21.15107/rcub_machinery_7038 ER -
@conference{ author = "Stevović, Ivan", year = "2018", abstract = "The research subject in this paper is implementation of solar energy in the logistics of marketing chain of supplying green hotels with electricity, which is proposed to be an obligation in the "Green Key" certification. Theoretical hypothesis have been verified and proven in a specific experimental installation, case study of a solar power plant in the tourist centre Ada Bojana in Montenegro. With that purpose - feasibility studies for the solar power plant and two alternative supply solutions have been conducted. The main methods within this research were: the cost benefit method, Delphi method, survey method and multi-criteria optimization method. The cost benefit method and method of multi-criteria of compromised ranking confirmed justification and feasibility of proposed solution of solar energy implementation. The Delphi method provides estimation of realization of the defined goals in achieving the "Green Key" certification, with appropriate probability. The survey method confirmed that even within the framework of public hearing it is noted that, in addition to standard criteria in the process of green hotels certification, the implementation of solar energy in tourist centres can be accepted as a justified and sustainable obligation. All realized and proven improvements, including the possibility of forming a micro and smart grid, show that Ada Bojana tourist centre can be considered as positive practice and cluster of sustainable tourism.", publisher = "Faculty of Mechanical Engineering and Naval Architecture, Zagreb", journal = "1st LA SDEWES Conference", title = "Solar energy implementation as innovation in a system of green marketing logistic", url = "https://hdl.handle.net/21.15107/rcub_machinery_7038" }
Stevović, I.. (2018). Solar energy implementation as innovation in a system of green marketing logistic. in 1st LA SDEWES Conference Faculty of Mechanical Engineering and Naval Architecture, Zagreb.. https://hdl.handle.net/21.15107/rcub_machinery_7038
Stevović I. Solar energy implementation as innovation in a system of green marketing logistic. in 1st LA SDEWES Conference. 2018;. https://hdl.handle.net/21.15107/rcub_machinery_7038 .
Stevović, Ivan, "Solar energy implementation as innovation in a system of green marketing logistic" in 1st LA SDEWES Conference (2018), https://hdl.handle.net/21.15107/rcub_machinery_7038 .