Multidisciplinary approach to strategies and organization: case study in marine tourism
Apstrakt
This paper presents the results of the research on
the topic concerning the synergy of multidisciplinary strategic
and situational approach to organization in Ada Bojana Sports
Centre at the Adriatic Sea, with the aim of achieving
organizational improvements in this concrete case. A
theoretical base is given and afterwards also the results of
practically applied Osterwalder and Pigneur organization
model. Business Model Canvas methodology is applied, and
SWOT analysis is performed. Structural and situational
approaches close to each other were analyzed, based on the
real organization model of the sports recreational educational
ecological tourism centre in Montenegro, which was seen as a
business system, whose strategy and organization are based on
multidisciplinary approach. A survey was conducted among
tourists, confirming that the chosen business development
strategy of multidisciplinary approach is attractive and it was
concluded that, consequently, ...the number of tourists is
increasing. Multidisciplinary approach within development
strategy of this tourist centre opens new organizational
improvements, especially in the domain of optimal employee
engagement dynamics and thoughtfully designated time for
tourists, regardless of meteorological stochastic conditions. E
multidisciplinary offer presents additional opportunities for
increasing profitability and better positioning in the “Red
Ocean” of a competitive market. Further research can be
directed towards strengthening multidisciplinary approach,
cluster formation and eventual mapping of multidisciplinary
approach from marine to mountain tourism.
Ključne reči:
multidisciplinary / strategy / organization / case study / tourismIzvor:
Econophysics, Sociophysics & other Multidisciplinary Sciences Journal, 2017, 7, 19-29Kolekcije
Institucija/grupa
Inovacioni centarTY - JOUR AU - Stevović, Ivan PY - 2017 UR - https://machinery.mas.bg.ac.rs/handle/123456789/7015 AB - This paper presents the results of the research on the topic concerning the synergy of multidisciplinary strategic and situational approach to organization in Ada Bojana Sports Centre at the Adriatic Sea, with the aim of achieving organizational improvements in this concrete case. A theoretical base is given and afterwards also the results of practically applied Osterwalder and Pigneur organization model. Business Model Canvas methodology is applied, and SWOT analysis is performed. Structural and situational approaches close to each other were analyzed, based on the real organization model of the sports recreational educational ecological tourism centre in Montenegro, which was seen as a business system, whose strategy and organization are based on multidisciplinary approach. A survey was conducted among tourists, confirming that the chosen business development strategy of multidisciplinary approach is attractive and it was concluded that, consequently, the number of tourists is increasing. Multidisciplinary approach within development strategy of this tourist centre opens new organizational improvements, especially in the domain of optimal employee engagement dynamics and thoughtfully designated time for tourists, regardless of meteorological stochastic conditions. E multidisciplinary offer presents additional opportunities for increasing profitability and better positioning in the “Red Ocean” of a competitive market. Further research can be directed towards strengthening multidisciplinary approach, cluster formation and eventual mapping of multidisciplinary approach from marine to mountain tourism. T2 - Econophysics, Sociophysics & other Multidisciplinary Sciences Journal T1 - Multidisciplinary approach to strategies and organization: case study in marine tourism EP - 29 SP - 19 VL - 7 UR - https://hdl.handle.net/21.15107/rcub_machinery_7015 ER -
@article{ author = "Stevović, Ivan", year = "2017", abstract = "This paper presents the results of the research on the topic concerning the synergy of multidisciplinary strategic and situational approach to organization in Ada Bojana Sports Centre at the Adriatic Sea, with the aim of achieving organizational improvements in this concrete case. A theoretical base is given and afterwards also the results of practically applied Osterwalder and Pigneur organization model. Business Model Canvas methodology is applied, and SWOT analysis is performed. Structural and situational approaches close to each other were analyzed, based on the real organization model of the sports recreational educational ecological tourism centre in Montenegro, which was seen as a business system, whose strategy and organization are based on multidisciplinary approach. A survey was conducted among tourists, confirming that the chosen business development strategy of multidisciplinary approach is attractive and it was concluded that, consequently, the number of tourists is increasing. Multidisciplinary approach within development strategy of this tourist centre opens new organizational improvements, especially in the domain of optimal employee engagement dynamics and thoughtfully designated time for tourists, regardless of meteorological stochastic conditions. E multidisciplinary offer presents additional opportunities for increasing profitability and better positioning in the “Red Ocean” of a competitive market. Further research can be directed towards strengthening multidisciplinary approach, cluster formation and eventual mapping of multidisciplinary approach from marine to mountain tourism.", journal = "Econophysics, Sociophysics & other Multidisciplinary Sciences Journal", title = "Multidisciplinary approach to strategies and organization: case study in marine tourism", pages = "29-19", volume = "7", url = "https://hdl.handle.net/21.15107/rcub_machinery_7015" }
Stevović, I.. (2017). Multidisciplinary approach to strategies and organization: case study in marine tourism. in Econophysics, Sociophysics & other Multidisciplinary Sciences Journal, 7, 19-29. https://hdl.handle.net/21.15107/rcub_machinery_7015
Stevović I. Multidisciplinary approach to strategies and organization: case study in marine tourism. in Econophysics, Sociophysics & other Multidisciplinary Sciences Journal. 2017;7:19-29. https://hdl.handle.net/21.15107/rcub_machinery_7015 .
Stevović, Ivan, "Multidisciplinary approach to strategies and organization: case study in marine tourism" in Econophysics, Sociophysics & other Multidisciplinary Sciences Journal, 7 (2017):19-29, https://hdl.handle.net/21.15107/rcub_machinery_7015 .