LEAN START-UP APPROACH TO SALES – A CASE STUDY
Апстракт
In this paper, the application and
advantages of the lean approach to start-up business
is presented, through an example involving the sales
of personal energy appliances intended for outdoor
use. By using a thoroughly developed step-by-step
approach, BioLite company was able to come up
with a way to sell their equipment to even the most
remote of markets (in this case, towns in India that
do not have access to large retail stores) by
carefully analysing all of the key factors and
problems involved. In addition, this paper contains
the explanation of how specific lean principles were
applied in achieving of the company’s goal.
Кључне речи:
Lean management / start-up business / personal energy appliance / build-learn-measure (BLM) / Get out of the building (GOOB)Извор:
Proceedings / 7th International Symposium of Industrial Engineering [SIE 2018, 27th-28th September 2018, Belgrade, Serbia, 2018, 46-49Колекције
Институција/група
Inovacioni centarTY - CONF AU - Sedmak, Simon AU - Aranđelović, Mihajlo AU - Kirin, Snežana AU - Đorđević, Branislav AU - Golubović, Tamara PY - 2018 UR - https://machinery.mas.bg.ac.rs/handle/123456789/6499 AB - In this paper, the application and advantages of the lean approach to start-up business is presented, through an example involving the sales of personal energy appliances intended for outdoor use. By using a thoroughly developed step-by-step approach, BioLite company was able to come up with a way to sell their equipment to even the most remote of markets (in this case, towns in India that do not have access to large retail stores) by carefully analysing all of the key factors and problems involved. In addition, this paper contains the explanation of how specific lean principles were applied in achieving of the company’s goal. C3 - Proceedings / 7th International Symposium of Industrial Engineering [SIE 2018, 27th-28th September 2018, Belgrade, Serbia T1 - LEAN START-UP APPROACH TO SALES – A CASE STUDY EP - 49 SP - 46 UR - https://hdl.handle.net/21.15107/rcub_machinery_6499 ER -
@conference{ author = "Sedmak, Simon and Aranđelović, Mihajlo and Kirin, Snežana and Đorđević, Branislav and Golubović, Tamara", year = "2018", abstract = "In this paper, the application and advantages of the lean approach to start-up business is presented, through an example involving the sales of personal energy appliances intended for outdoor use. By using a thoroughly developed step-by-step approach, BioLite company was able to come up with a way to sell their equipment to even the most remote of markets (in this case, towns in India that do not have access to large retail stores) by carefully analysing all of the key factors and problems involved. In addition, this paper contains the explanation of how specific lean principles were applied in achieving of the company’s goal.", journal = "Proceedings / 7th International Symposium of Industrial Engineering [SIE 2018, 27th-28th September 2018, Belgrade, Serbia", title = "LEAN START-UP APPROACH TO SALES – A CASE STUDY", pages = "49-46", url = "https://hdl.handle.net/21.15107/rcub_machinery_6499" }
Sedmak, S., Aranđelović, M., Kirin, S., Đorđević, B.,& Golubović, T.. (2018). LEAN START-UP APPROACH TO SALES – A CASE STUDY. in Proceedings / 7th International Symposium of Industrial Engineering [SIE 2018, 27th-28th September 2018, Belgrade, Serbia, 46-49. https://hdl.handle.net/21.15107/rcub_machinery_6499
Sedmak S, Aranđelović M, Kirin S, Đorđević B, Golubović T. LEAN START-UP APPROACH TO SALES – A CASE STUDY. in Proceedings / 7th International Symposium of Industrial Engineering [SIE 2018, 27th-28th September 2018, Belgrade, Serbia. 2018;:46-49. https://hdl.handle.net/21.15107/rcub_machinery_6499 .
Sedmak, Simon, Aranđelović, Mihajlo, Kirin, Snežana, Đorđević, Branislav, Golubović, Tamara, "LEAN START-UP APPROACH TO SALES – A CASE STUDY" in Proceedings / 7th International Symposium of Industrial Engineering [SIE 2018, 27th-28th September 2018, Belgrade, Serbia (2018):46-49, https://hdl.handle.net/21.15107/rcub_machinery_6499 .