Case study of product innovation based on special crane trolley

Abstract

Innovation is generally accepted as key factor for development of every production oriented company. In the case study, development of the new product was analysed – new crane trolley which should replace old one, which is not in the function. Main motive for development of the new product is achieving strategic advantage over competition, since competition couldn’t offer such product. Since crane trolley as product already exist in company product portfolio, special trolley is considered as incremental innovation. According to innovation strategy, innovation can be considered as adapted market-pull model, since for this kind of product niche-market was noticed and advantage was achieved. As creative method for idea development mind mapping was used and for innovation creation Stage – Gate innovative model. Result of analyses was new product – crane trolley, which was used for modernization of the crane on HE Matka, Skopje, Former Yugoslav Republic of Macedonia.