Case study of product innovation based on special crane trolley
Апстракт
Innovation is generally accepted as key factor for development of every production oriented company. In the case
study, development of the new product was analysed – new crane trolley which should replace old one, which is not in the
function. Main motive for development of the new product is achieving strategic advantage over competition, since
competition couldn’t offer such product. Since crane trolley as product already exist in company product portfolio, special
trolley is considered as incremental innovation. According to innovation strategy, innovation can be considered as adapted
market-pull model, since for this kind of product niche-market was noticed and advantage was achieved. As creative
method for idea development mind mapping was used and for innovation creation Stage – Gate innovative model. Result of
analyses was new product – crane trolley, which was used for modernization of the crane on HE Matka, Skopje, Former
Yugoslav Republic of Macedonia.
Кључне речи:
Innovation / idea development / market-pull model / mind mapping / Stage-gate mode / crane trolleyИзвор:
The Eighth Triennial International Conference HEAVY MACHINERY - HM 2014, 2014, A.157-A.164Издавач:
- University of Kragujevac - Faculty of Mechanical and Civil engineering in Kraljevo
Колекције
Институција/група
Mašinski fakultetTY - CONF AU - Petrović, Zoran AU - Bugarić, Uglješa AU - Petrović, Dušan PY - 2014 UR - https://machinery.mas.bg.ac.rs/handle/123456789/6070 AB - Innovation is generally accepted as key factor for development of every production oriented company. In the case study, development of the new product was analysed – new crane trolley which should replace old one, which is not in the function. Main motive for development of the new product is achieving strategic advantage over competition, since competition couldn’t offer such product. Since crane trolley as product already exist in company product portfolio, special trolley is considered as incremental innovation. According to innovation strategy, innovation can be considered as adapted market-pull model, since for this kind of product niche-market was noticed and advantage was achieved. As creative method for idea development mind mapping was used and for innovation creation Stage – Gate innovative model. Result of analyses was new product – crane trolley, which was used for modernization of the crane on HE Matka, Skopje, Former Yugoslav Republic of Macedonia. PB - University of Kragujevac - Faculty of Mechanical and Civil engineering in Kraljevo C3 - The Eighth Triennial International Conference HEAVY MACHINERY - HM 2014 T1 - Case study of product innovation based on special crane trolley EP - A.164 SP - A.157 UR - https://hdl.handle.net/21.15107/rcub_machinery_6070 ER -
@conference{ author = "Petrović, Zoran and Bugarić, Uglješa and Petrović, Dušan", year = "2014", abstract = "Innovation is generally accepted as key factor for development of every production oriented company. In the case study, development of the new product was analysed – new crane trolley which should replace old one, which is not in the function. Main motive for development of the new product is achieving strategic advantage over competition, since competition couldn’t offer such product. Since crane trolley as product already exist in company product portfolio, special trolley is considered as incremental innovation. According to innovation strategy, innovation can be considered as adapted market-pull model, since for this kind of product niche-market was noticed and advantage was achieved. As creative method for idea development mind mapping was used and for innovation creation Stage – Gate innovative model. Result of analyses was new product – crane trolley, which was used for modernization of the crane on HE Matka, Skopje, Former Yugoslav Republic of Macedonia.", publisher = "University of Kragujevac - Faculty of Mechanical and Civil engineering in Kraljevo", journal = "The Eighth Triennial International Conference HEAVY MACHINERY - HM 2014", title = "Case study of product innovation based on special crane trolley", pages = "A.164-A.157", url = "https://hdl.handle.net/21.15107/rcub_machinery_6070" }
Petrović, Z., Bugarić, U.,& Petrović, D.. (2014). Case study of product innovation based on special crane trolley. in The Eighth Triennial International Conference HEAVY MACHINERY - HM 2014 University of Kragujevac - Faculty of Mechanical and Civil engineering in Kraljevo., A.157-A.164. https://hdl.handle.net/21.15107/rcub_machinery_6070
Petrović Z, Bugarić U, Petrović D. Case study of product innovation based on special crane trolley. in The Eighth Triennial International Conference HEAVY MACHINERY - HM 2014. 2014;:A.157-A.164. https://hdl.handle.net/21.15107/rcub_machinery_6070 .
Petrović, Zoran, Bugarić, Uglješa, Petrović, Dušan, "Case study of product innovation based on special crane trolley" in The Eighth Triennial International Conference HEAVY MACHINERY - HM 2014 (2014):A.157-A.164, https://hdl.handle.net/21.15107/rcub_machinery_6070 .