Perceprion of employees in Serbia about corporate social responsibility

Abstract

This paper is a part of a more comprehensive research that is conducted at Technical faculty in Bor, in cooperation with other states (Macedonia, Bulgaria, Romania, Russia and Albania). One of the basic goals of research is to determine the level of awareness toward a new business model which has Corporative Social Responsibility (CSR) as a key element of sustainable strategy. Results presented in this paper concerns part of research held in Serbia with intention to identify perception and attitudes of employees about corporate social responsibility, as well as to determine influence of some the company’s activities, which apply this business model, have on employees.