Investigation on the Influence of Corporate Social Responsibility Dimensions on Business Performances of the Company

Abstract

Corporate Social Responsibility (CSR) is becoming an indispensable part of a sustainable business and the source of the company's competitive advantage. The aim of this research is to determine the implications of applying the CSR concept to employees and examine the impact of the conceptual CSR framework dimensions on business performances of the company. The defined model refers to improving company performance through the implementation of CSR activities based on five dimensions (environmental, social, economic, stakeholder and dimension of voluntarism). The survey is based on data of employee attitudes collected in Russia, Bulgaria and Serbia. A survey questionnaire was used as a data collection tool. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were used to obtain and analyze the results. The results show that the awareness of employees about the realization of CSR activities in the company positively influences their satisfaction and commitment to the company and therefore the overall business performance of the company