The influence of corporate social responsibility on consumers behavior in Serbia
Abstract
This paper presents the results of research conducted with the aim of exploring
corporate social responsibility (CSR) and its influence on consumer’s behavior in Serbia. An
extensive literature review was conducted based on which the questionnaire was developed.
The data was gathered by interviewing consumers in Serbia and analysis was conducted with
the aim to confirm the reliability and multidimensionality of the proposed scale. The starting
point was 4 dimensional model of corporate social responsibility with the measured influence
of Economic aspect, Environmental aspect, Care of employees and Voluntariness on
Consumers behavior. After the exploratory analysis was perfotmed, the model of CSR
influence was proposed and tested. The results reflect the consumers’ perspective and
potential implication on companies’ strategies and practices.
Keywords:
Corporate Social Responsibility / Serbia / Consumers / Scale developmentSource:
XV International May Conference on Strategic Management, Bor, Serbia, 2019, 443-453Publisher:
- University of Belgrade - Technical Faculty in Bor
Institution/Community
Mašinski fakultetTY - CONF AU - Stojanović, Anđelka AU - Mihajlović, Ivan AU - Milošević, Isidora AU - Arsić, Sanela AU - Đorđević, Predrag PY - 2019 UR - https://machinery.mas.bg.ac.rs/handle/123456789/5659 AB - This paper presents the results of research conducted with the aim of exploring corporate social responsibility (CSR) and its influence on consumer’s behavior in Serbia. An extensive literature review was conducted based on which the questionnaire was developed. The data was gathered by interviewing consumers in Serbia and analysis was conducted with the aim to confirm the reliability and multidimensionality of the proposed scale. The starting point was 4 dimensional model of corporate social responsibility with the measured influence of Economic aspect, Environmental aspect, Care of employees and Voluntariness on Consumers behavior. After the exploratory analysis was perfotmed, the model of CSR influence was proposed and tested. The results reflect the consumers’ perspective and potential implication on companies’ strategies and practices. PB - University of Belgrade - Technical Faculty in Bor C3 - XV International May Conference on Strategic Management, Bor, Serbia T1 - The influence of corporate social responsibility on consumers behavior in Serbia EP - 453 SP - 443 UR - https://hdl.handle.net/21.15107/rcub_machinery_5659 ER -
@conference{ author = "Stojanović, Anđelka and Mihajlović, Ivan and Milošević, Isidora and Arsić, Sanela and Đorđević, Predrag", year = "2019", abstract = "This paper presents the results of research conducted with the aim of exploring corporate social responsibility (CSR) and its influence on consumer’s behavior in Serbia. An extensive literature review was conducted based on which the questionnaire was developed. The data was gathered by interviewing consumers in Serbia and analysis was conducted with the aim to confirm the reliability and multidimensionality of the proposed scale. The starting point was 4 dimensional model of corporate social responsibility with the measured influence of Economic aspect, Environmental aspect, Care of employees and Voluntariness on Consumers behavior. After the exploratory analysis was perfotmed, the model of CSR influence was proposed and tested. The results reflect the consumers’ perspective and potential implication on companies’ strategies and practices.", publisher = "University of Belgrade - Technical Faculty in Bor", journal = "XV International May Conference on Strategic Management, Bor, Serbia", title = "The influence of corporate social responsibility on consumers behavior in Serbia", pages = "453-443", url = "https://hdl.handle.net/21.15107/rcub_machinery_5659" }
Stojanović, A., Mihajlović, I., Milošević, I., Arsić, S.,& Đorđević, P.. (2019). The influence of corporate social responsibility on consumers behavior in Serbia. in XV International May Conference on Strategic Management, Bor, Serbia University of Belgrade - Technical Faculty in Bor., 443-453. https://hdl.handle.net/21.15107/rcub_machinery_5659
Stojanović A, Mihajlović I, Milošević I, Arsić S, Đorđević P. The influence of corporate social responsibility on consumers behavior in Serbia. in XV International May Conference on Strategic Management, Bor, Serbia. 2019;:443-453. https://hdl.handle.net/21.15107/rcub_machinery_5659 .
Stojanović, Anđelka, Mihajlović, Ivan, Milošević, Isidora, Arsić, Sanela, Đorđević, Predrag, "The influence of corporate social responsibility on consumers behavior in Serbia" in XV International May Conference on Strategic Management, Bor, Serbia (2019):443-453, https://hdl.handle.net/21.15107/rcub_machinery_5659 .