SWOT - AHP model for prioritization of strategies of the resort Stara Planina
Аутори
Nikolić, ĐorđeSpasić, Jelena
Živković, Živan
Đorđević, Predrag
Mihajlović, Ivan
Kangas, Jyrki
Чланак у часопису (Објављена верзија)
Метаподаци
Приказ свих података о документуАпстракт
This paper presents the results of integrated SWOT analysis and Multi-criteria Decision Analysis(MCDA) model, employed for defining the development of resort Stara Planina in Eastern Serbia andwhich was based on final report of previous expert study for this touristic destination. In accordanceto defined SWOT factors and sub-factors six resulting strategies were generated as: SO strategies(based on the sub-factors of strengths and opportunities), WO strategy (based on the sub-factors ofweaknesses and opportunities), ST strategies (based on the sub-factors of strengths and threats) andWT strategy (based on the sub-factors of weaknesses and threats). Relative importance weights ofthe SWOT factors and sub-factors were obtained by Analytic Hierarchy Process (AHP) model, aswell as the ranking of identified strategies was performed by several experts. The results indicate thatfollowing sequence of strategies: SO1→ SO2→ ST1→ ST2→ WO1→ WT1, should be realizedto complete the main goals for ...strategic development of the touristic destination Stara Planina.
Кључне речи:
SWOT / AHP / prioritization of strategies / touristic destination / mountain tourismИзвор:
Serbian Journal of Management, 2015, 10, 2, 141-150Издавач:
- University of Belgrade - Technical Faculty in Bor
Институција/група
Mašinski fakultetTY - JOUR AU - Nikolić, Đorđe AU - Spasić, Jelena AU - Živković, Živan AU - Đorđević, Predrag AU - Mihajlović, Ivan AU - Kangas, Jyrki PY - 2015 UR - https://machinery.mas.bg.ac.rs/handle/123456789/5501 AB - This paper presents the results of integrated SWOT analysis and Multi-criteria Decision Analysis(MCDA) model, employed for defining the development of resort Stara Planina in Eastern Serbia andwhich was based on final report of previous expert study for this touristic destination. In accordanceto defined SWOT factors and sub-factors six resulting strategies were generated as: SO strategies(based on the sub-factors of strengths and opportunities), WO strategy (based on the sub-factors ofweaknesses and opportunities), ST strategies (based on the sub-factors of strengths and threats) andWT strategy (based on the sub-factors of weaknesses and threats). Relative importance weights ofthe SWOT factors and sub-factors were obtained by Analytic Hierarchy Process (AHP) model, aswell as the ranking of identified strategies was performed by several experts. The results indicate thatfollowing sequence of strategies: SO1→ SO2→ ST1→ ST2→ WO1→ WT1, should be realizedto complete the main goals for strategic development of the touristic destination Stara Planina. PB - University of Belgrade - Technical Faculty in Bor T2 - Serbian Journal of Management T1 - SWOT - AHP model for prioritization of strategies of the resort Stara Planina EP - 150 IS - 2 SP - 141 VL - 10 DO - 10.5937/sjm10-8928 ER -
@article{ author = "Nikolić, Đorđe and Spasić, Jelena and Živković, Živan and Đorđević, Predrag and Mihajlović, Ivan and Kangas, Jyrki", year = "2015", abstract = "This paper presents the results of integrated SWOT analysis and Multi-criteria Decision Analysis(MCDA) model, employed for defining the development of resort Stara Planina in Eastern Serbia andwhich was based on final report of previous expert study for this touristic destination. In accordanceto defined SWOT factors and sub-factors six resulting strategies were generated as: SO strategies(based on the sub-factors of strengths and opportunities), WO strategy (based on the sub-factors ofweaknesses and opportunities), ST strategies (based on the sub-factors of strengths and threats) andWT strategy (based on the sub-factors of weaknesses and threats). Relative importance weights ofthe SWOT factors and sub-factors were obtained by Analytic Hierarchy Process (AHP) model, aswell as the ranking of identified strategies was performed by several experts. The results indicate thatfollowing sequence of strategies: SO1→ SO2→ ST1→ ST2→ WO1→ WT1, should be realizedto complete the main goals for strategic development of the touristic destination Stara Planina.", publisher = "University of Belgrade - Technical Faculty in Bor", journal = "Serbian Journal of Management", title = "SWOT - AHP model for prioritization of strategies of the resort Stara Planina", pages = "150-141", number = "2", volume = "10", doi = "10.5937/sjm10-8928" }
Nikolić, Đ., Spasić, J., Živković, Ž., Đorđević, P., Mihajlović, I.,& Kangas, J.. (2015). SWOT - AHP model for prioritization of strategies of the resort Stara Planina. in Serbian Journal of Management University of Belgrade - Technical Faculty in Bor., 10(2), 141-150. https://doi.org/10.5937/sjm10-8928
Nikolić Đ, Spasić J, Živković Ž, Đorđević P, Mihajlović I, Kangas J. SWOT - AHP model for prioritization of strategies of the resort Stara Planina. in Serbian Journal of Management. 2015;10(2):141-150. doi:10.5937/sjm10-8928 .
Nikolić, Đorđe, Spasić, Jelena, Živković, Živan, Đorđević, Predrag, Mihajlović, Ivan, Kangas, Jyrki, "SWOT - AHP model for prioritization of strategies of the resort Stara Planina" in Serbian Journal of Management, 10, no. 2 (2015):141-150, https://doi.org/10.5937/sjm10-8928 . .