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Quality perception and willingness to pay: The case of red wine with health-beneficial effects
dc.creator | Ruso, Jelena | |
dc.creator | Filipović, Jovan | |
dc.creator | Maricić, Milica | |
dc.creator | Spasojević Brkić, Vesna | |
dc.date.accessioned | 2022-09-19T19:21:51Z | |
dc.date.available | 2022-09-19T19:21:51Z | |
dc.date.issued | 2021 | |
dc.identifier.issn | 1120-1770 | |
dc.identifier.uri | https://machinery.mas.bg.ac.rs/handle/123456789/3621 | |
dc.description.abstract | This paper attempts to identify consumers' preferences toward red wine quality cues and willingness to pay (WTP) for wine with health-beneficial effects, thus clarifying the complex process of purchasing habits and patterns. The data were analyzed using structural equation modeling. The findings from a case study conducted in Serbia show that consumer health-effect consciousness and household income are significant predictors of their WTP. On the other hand, health-conscious consumers are more inclined to intrinsic quality cues, while those who are willing to pay a higher price for a bottle of red wine are prone to extrinsic wine quality cues. | en |
dc.publisher | Codon Publications, Brisbane | |
dc.relation | Republic of Serbia from the division of the Ministry of Education, Science and Technological Development, through the Serbia Competitiveness and Jobs Project (World Bank) [50138] | |
dc.rights | openAccess | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.source | Italian Journal of Food Science | |
dc.subject | wine preferences | en |
dc.subject | willingness to pay | en |
dc.subject | structural equation modeling | en |
dc.subject | red wine | en |
dc.subject | consumer quality perception | en |
dc.title | Quality perception and willingness to pay: The case of red wine with health-beneficial effects | en |
dc.type | article | |
dc.rights.license | BY-NC-ND | |
dc.citation.epage | 12 | |
dc.citation.issue | 2 | |
dc.citation.other | 33(2): 1-12 | |
dc.citation.rank | M23 | |
dc.citation.spage | 1 | |
dc.citation.volume | 33 | |
dc.identifier.doi | 10.15586/ijfs.v33i2.1969 | |
dc.identifier.fulltext | http://machinery.mas.bg.ac.rs/bitstream/id/2196/3618.pdf | |
dc.identifier.scopus | 2-s2.0-85111760734 | |
dc.identifier.wos | 000695883200001 | |
dc.type.version | publishedVersion |