Organizational culture in Serbian companies according to the Denison Model

Abstract

The phenomenon of organisational culture is an important source of competitiveness of today's organisations, and therefore, organisational culture is an important research topic of modern management science. Finding the balance between diametrically opposite requirements, for stability and flexibility, is a challenge in managing organisations in a modern business environment. These requirements are incorporated into Denison's model of organisational culture, applied in this research on companies in Serbia. According to the Denison model, organisational stability factors are its mission and consistency, while factors that characterise its flexibility are the organisation's adaptability and the involvement of employees. A well-formulated mission with which all employees are familiar makes the organisation unique on the path to achieving the desired goal. Consistence that relates to a well-defined system of values and rules facilitates resolving conflicts and other problems in the day-to-day functioning of the organisation. On the other hand, organisations with high participation of employees are more efficient and more likely to implement changes, while the ability to quickly and adequately adapt to challenges from the environment allows organisations to preserve their competitiveness on the market The obtained results of the research showed that there is a balance of the factors of stability and flexibility, which according to the model is a welcomed result, but also that there is a significant place for improvements in the organisational culture. The results presented in this paper may serve as useful information for policymakers to plan changes that improve business efficiency.