Adaptibilnost privrednih društava u Republici Srbiji - empirijsko istraživanje

Abstract

U eri stalnih promena u svim sferama poslovanja, bitan faktor opstanka privrednog društva je praćenje dešavanja u okruženju, brza reakcija na aktuelne trendove i anticipiranje budućih dešavanja na tržištu. Na taj način kompanije postaju uspešnije i imaju proaktivniju kontrolu nad svojom budućnošću. Cilj rada je bio da kroz empirijsko istraživanje, urađeno po modelu Denisona, prikaže stepen adaptibilnosti privrednih društava u Republici Srbiji, da se identifikuju faktori koji na nju utiču i proveri predpostavka po kojoj je inovativnost bitan faktor adaptibilnosti. Analizirana je i razlika u adaptiranju promenama u domaćim i stranim kompanijama. Rezultati su pokazali da privredna društva u Republici Srbiji još treba da rade na unapređenju adaptibilnosti, da su određeni aspekti adaptibilnosti više prisutni u stranim nego u domaćim kompanijama i da inovativnost jeste glavni faktor adaptibilnosti. Značaj dobijenih rezultata je u određivanju pravaca unapređenja delovanja privrednih društava u Republici Srbiji, posebno domaćih privrednih društava koja nakon perioda tranzicije pokušavaju da se uspešno uklope u evropske i svetske privredne tokove.

In an era of constant change in all spheres of business, an essential factor in the survival of a company is monitoring developments in the region, rapid response to current trends and anticipating future market developments. In this way, companies become more successful and have more proactive control of their future. The aim of paper was that through empirical research, did on the model of Denison, shows the degree of adaptability of enterprises in the Republic of Serbia, to identify the factors that influence its development and check the premise that innovation is an essential factor of adaptability. Difference in adapting to changes in domestic and foreign companies is also analyzed. The results showed that companies in the Republic of Serbia still need to work on improving the adaptability, that the certain aspects of adaptability are more present in foreign than in domestic companies and that innovation is the main factor of adaptability. The significance of the results is in determining the way of improving the functioning of companies in the Republic of Serbia, especially of domestic companies, which after a period of transition, trying to integrate successfully into the European and world economy.