Participation of employees in the making of marketing decisions in enterprises in Serbia
Apstrakt
Contemporary approaches to the analysis of business activities of modern organizational systems are focusing on human resources and considering them the most important property. Participation of employees in the decision-making process contributes to the improvement of company's performances, and also to the satisfaction and motivation of employees. Objective of this research paper is to point out to the significance of employees' participation in the making of strategic decisions in an enterprise and to examine the share of employees in the making of marketing decisions in Serbia's economy. Through empirical analysis presented in this work, we analyzed the level of involvement of employees in the process of making marketing decisions through the presentation of their attitudes depending on their personal characteristics, type of organization and their position in the organization. The results obtained say that there is room for increasing the level of employees' involvement in the pro...cess of making marketing decisions, as well as the influence of age and hierarchical positions on the possibility of influencing the decision-making process.
Ključne reči:
Organization / Marketing / EmployeesIzvor:
International Review, 2016, 3-4, 73-85Izdavač:
- Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd
Institucija/grupa
Inovacioni centarTY - JOUR AU - Ravić, Nenad AU - Kirin, Snežana AU - Filipović, Predrag PY - 2016 UR - https://machinery.mas.bg.ac.rs/handle/123456789/2258 AB - Contemporary approaches to the analysis of business activities of modern organizational systems are focusing on human resources and considering them the most important property. Participation of employees in the decision-making process contributes to the improvement of company's performances, and also to the satisfaction and motivation of employees. Objective of this research paper is to point out to the significance of employees' participation in the making of strategic decisions in an enterprise and to examine the share of employees in the making of marketing decisions in Serbia's economy. Through empirical analysis presented in this work, we analyzed the level of involvement of employees in the process of making marketing decisions through the presentation of their attitudes depending on their personal characteristics, type of organization and their position in the organization. The results obtained say that there is room for increasing the level of employees' involvement in the process of making marketing decisions, as well as the influence of age and hierarchical positions on the possibility of influencing the decision-making process. PB - Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd T2 - International Review T1 - Participation of employees in the making of marketing decisions in enterprises in Serbia EP - 85 IS - 3-4 SP - 73 DO - 10.5937/intrev1604073R ER -
@article{ author = "Ravić, Nenad and Kirin, Snežana and Filipović, Predrag", year = "2016", abstract = "Contemporary approaches to the analysis of business activities of modern organizational systems are focusing on human resources and considering them the most important property. Participation of employees in the decision-making process contributes to the improvement of company's performances, and also to the satisfaction and motivation of employees. Objective of this research paper is to point out to the significance of employees' participation in the making of strategic decisions in an enterprise and to examine the share of employees in the making of marketing decisions in Serbia's economy. Through empirical analysis presented in this work, we analyzed the level of involvement of employees in the process of making marketing decisions through the presentation of their attitudes depending on their personal characteristics, type of organization and their position in the organization. The results obtained say that there is room for increasing the level of employees' involvement in the process of making marketing decisions, as well as the influence of age and hierarchical positions on the possibility of influencing the decision-making process.", publisher = "Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd", journal = "International Review", title = "Participation of employees in the making of marketing decisions in enterprises in Serbia", pages = "85-73", number = "3-4", doi = "10.5937/intrev1604073R" }
Ravić, N., Kirin, S.,& Filipović, P.. (2016). Participation of employees in the making of marketing decisions in enterprises in Serbia. in International Review Visoka škola za poslovnu ekonomiju i preduzetništvo, Beograd.(3-4), 73-85. https://doi.org/10.5937/intrev1604073R
Ravić N, Kirin S, Filipović P. Participation of employees in the making of marketing decisions in enterprises in Serbia. in International Review. 2016;(3-4):73-85. doi:10.5937/intrev1604073R .
Ravić, Nenad, Kirin, Snežana, Filipović, Predrag, "Participation of employees in the making of marketing decisions in enterprises in Serbia" in International Review, no. 3-4 (2016):73-85, https://doi.org/10.5937/intrev1604073R . .