Dimenzije strategije u industrijskim preduzećima Srbije

Abstract

Predmet ovog rada je statistička ocena značajnih dimenzija strategije u domaćim industrijskim preduzećima, koja je sprovedena na uzorku od 111 preduzeća. U radu je, na osnovu preporuka relevantne literature, izvršeno istraživanje kritičnih dimenzija strategije kao koncepta analizom pouzdanosti i faktorskom analizom. pouzdanost je procenjena na osnovu izračunatog koeficijenta Cronbach a. Eksplorativna faktorska analiza sprovedena je metodom glavnih komponenata. Dobijene preporuke o značajnim dimenzijama strategije ukazuju na činjenicu da su elementi rizikovanja u okviru strategije nižeg značaja od ostalih, tako da je preporuka domaćim industrijskim preduzećima da u svojoj strategiji imaju elemente diferencijacije i inoviranja proizvoda, minimiziranja troškova, i analize proizvoda, tržišta i potrošača. Značajniji elementi strategije su diferencijacija i inoviranje proizvoda, minimiziranje troškova, i analiza proizvoda, tržišta i potrošača, jer je izbacivanjem dimenzije strategije rizikovanja došlo do povećanja koeficijenta pouzdanosti sa vrednosti 0.66 na vrednost 0.69. Elementi rizikovanju mogu biti sadržani u strategiji (vrednost je veća od 0.6), iako nisu jednakog značaja kao ostali elementi (koji smanjuju koeficijent pouzdanosti kada su izbačeni).

The subject of this paper is statistical assessment of significant dimensions of strategy in domestic industrial enterprises, and it is done on the sample of 111 enterprises. On the basis of relevant literature, experimental survey of critical dimensions of strategy as the concept is conducted through reliability analysis and exploratory factor analysis. Scale reliability of investigated constructs was evaluated through calculation of Cronbach coefficient. Explorative factor analysis is conducted by principal components method. Received recommendations on important dimensions of the strategy point to the fact that the elements in the strategy of risking have lower significance than others, so that the recommendations for domestic industrial enterprises are to have elements in its strategy: differentiation and innovation of products, minimizing costs, and analysis of products, markets and consumers. More significant strategy elements are differentiation and innovation of products, minimizing costs, and analysis of products, markets and consumers, because the dimensions of strategy risking dropping give an increase of reliability coefficient from a value of at a= 0.66 to a = 0.69 value. Elements of risk-taking may be contained in the strategy (the value is greater than 0.6), although not of equal importance as other components (which reduce the coefficient of reliability when they are thrown out). .