TY  - JOUR
AU  - Popović-Pantić, Sanja
AU  - Kirin, Snežana
AU  - Vučetić, Ivana
PY  - 2023
UR  - https://machinery.mas.bg.ac.rs/handle/123456789/7175
AB  - Innovation is often described as the main driving force of business, which can lead to the company's sustainable growth. Not all innovation dimensions are equally responsible for the sustainability of businesses. Therefore, this study examines the sustainability of women-owned businesses by exploring the influence of selected variables on specific dimensions of companies' innovation capacities. Based on the commonly applied methodologies for assessing the innovation capacity of companies such as IMP³rove and Innovate, the following variables were chosen for the analysis of the impact on innovation in the context of the sustainability of SMEs: 1) annual income and its impact on the decision to invest in innovation 2) the sector of operation and its influence on expectations regarding growth 3) the expectations regarding growth and its impact to a range of innovation dimensions. Different techniques were used, starting with descriptive statistics, then Cross-tabulation, Pearson's chi-square test and ANOVA as the most appropriate techniques to conduct statistical analysis. The research has indicated that annual income does not have a decisive influence on the decision to invest in innovation, as does the sector. However, the sector of operations has a significant influence on expectations regarding growth. Also, there is a statistically significant difference between growth expectations and dimensions such as client base and product development plan, market awareness and perception, innovation strategy, decision-making process, employee training, business networking, and external advice. While exploring the innovation activity of launching new products/services, we came to a finding that is potentially risky for the sustainability of women’s businesses, namely that 50% of the companies in the sample offer only one product to one customer. That is why it is important that companies that have a high awareness of the need to innovate diversify their product and client portfolio and thus ensure greater independence on the market and, therefore, sustainability.
PB  - Institute of Economic Sciences
T2  - Journal of Women's Entrepreneurship and Education, Special issue "Strengthening opportunities and solutions for women entrepreneurs in Asia and Europe"
T1  - The Sustainability Analysis of Women-owned Businesses Examined Through the Impact of Selected Variables on Dimensions of Innovation Capacity
EP  - 148
SP  - 128
DO  - 10.28934/jwee23.pp128-145
ER  - 

@article{
author = "Popović-Pantić, Sanja and Kirin, Snežana and Vučetić, Ivana",
year = "2023",
abstract = "Innovation is often described as the main driving force of business, which can lead to the company's sustainable growth. Not all innovation dimensions are equally responsible for the sustainability of businesses. Therefore, this study examines the sustainability of women-owned businesses by exploring the influence of selected variables on specific dimensions of companies' innovation capacities. Based on the commonly applied methodologies for assessing the innovation capacity of companies such as IMP³rove and Innovate, the following variables were chosen for the analysis of the impact on innovation in the context of the sustainability of SMEs: 1) annual income and its impact on the decision to invest in innovation 2) the sector of operation and its influence on expectations regarding growth 3) the expectations regarding growth and its impact to a range of innovation dimensions. Different techniques were used, starting with descriptive statistics, then Cross-tabulation, Pearson's chi-square test and ANOVA as the most appropriate techniques to conduct statistical analysis. The research has indicated that annual income does not have a decisive influence on the decision to invest in innovation, as does the sector. However, the sector of operations has a significant influence on expectations regarding growth. Also, there is a statistically significant difference between growth expectations and dimensions such as client base and product development plan, market awareness and perception, innovation strategy, decision-making process, employee training, business networking, and external advice. While exploring the innovation activity of launching new products/services, we came to a finding that is potentially risky for the sustainability of women’s businesses, namely that 50% of the companies in the sample offer only one product to one customer. That is why it is important that companies that have a high awareness of the need to innovate diversify their product and client portfolio and thus ensure greater independence on the market and, therefore, sustainability.",
publisher = "Institute of Economic Sciences",
journal = "Journal of Women's Entrepreneurship and Education, Special issue "Strengthening opportunities and solutions for women entrepreneurs in Asia and Europe"",
title = "The Sustainability Analysis of Women-owned Businesses Examined Through the Impact of Selected Variables on Dimensions of Innovation Capacity",
pages = "148-128",
doi = "10.28934/jwee23.pp128-145"
}

Popović-Pantić, S., Kirin, S.,& Vučetić, I.. (2023). The Sustainability Analysis of Women-owned Businesses Examined Through the Impact of Selected Variables on Dimensions of Innovation Capacity. in Journal of Women's Entrepreneurship and Education, Special issue "Strengthening opportunities and solutions for women entrepreneurs in Asia and Europe"
Institute of Economic Sciences., 128-148.
https://doi.org/10.28934/jwee23.pp128-145

Popović-Pantić S, Kirin S, Vučetić I. The Sustainability Analysis of Women-owned Businesses Examined Through the Impact of Selected Variables on Dimensions of Innovation Capacity. in Journal of Women's Entrepreneurship and Education, Special issue "Strengthening opportunities and solutions for women entrepreneurs in Asia and Europe". 2023;:128-148.
doi:10.28934/jwee23.pp128-145 .

Popović-Pantić, Sanja, Kirin, Snežana, Vučetić, Ivana, "The Sustainability Analysis of Women-owned Businesses Examined Through the Impact of Selected Variables on Dimensions of Innovation Capacity" in Journal of Women's Entrepreneurship and Education, Special issue "Strengthening opportunities and solutions for women entrepreneurs in Asia and Europe" (2023):128-148,
https://doi.org/10.28934/jwee23.pp128-145 . .