Green marketing as a strategic concept for development of solar energy application
Апстракт
Green marketing as part of a holistic marketing concept includes the production, supply and demand of the product, taking into account the criteria that the environment is not compromised. In front of researchers there are requirement for a strategic approach application and definition of new methods in the the function of strengthening consumer awareness, with the aim of orientation towards green products. Green solar energy product is invaluable for humanity. Therefore, the aim of this paper is, besides analysis of the theory of green marketing, green marketing process, marketing incentives application of solar energy and solar marketing plan, to demonstrate also concisely particular results of the project, as well as built mini solar power plants, as demonstrative example of green marketing.
Кључне речи:
strategic approach / green marketing / solar energyИзвор:
YUPMA - XXI Internacionalni simpozijum iz projektnog menadžmenta, Razvoj projektnog menadžmenta - savremene tendecije i metodologije, 2017, 259-264Колекције
Институција/група
Inovacioni centarTY - CONF AU - Stevović, Ivan PY - 2017 UR - https://machinery.mas.bg.ac.rs/handle/123456789/7017 AB - Green marketing as part of a holistic marketing concept includes the production, supply and demand of the product, taking into account the criteria that the environment is not compromised. In front of researchers there are requirement for a strategic approach application and definition of new methods in the the function of strengthening consumer awareness, with the aim of orientation towards green products. Green solar energy product is invaluable for humanity. Therefore, the aim of this paper is, besides analysis of the theory of green marketing, green marketing process, marketing incentives application of solar energy and solar marketing plan, to demonstrate also concisely particular results of the project, as well as built mini solar power plants, as demonstrative example of green marketing. C3 - YUPMA - XXI Internacionalni simpozijum iz projektnog menadžmenta, Razvoj projektnog menadžmenta - savremene tendecije i metodologije T1 - Green marketing as a strategic concept for development of solar energy application EP - 264 SP - 259 UR - https://hdl.handle.net/21.15107/rcub_machinery_7017 ER -
@conference{ author = "Stevović, Ivan", year = "2017", abstract = "Green marketing as part of a holistic marketing concept includes the production, supply and demand of the product, taking into account the criteria that the environment is not compromised. In front of researchers there are requirement for a strategic approach application and definition of new methods in the the function of strengthening consumer awareness, with the aim of orientation towards green products. Green solar energy product is invaluable for humanity. Therefore, the aim of this paper is, besides analysis of the theory of green marketing, green marketing process, marketing incentives application of solar energy and solar marketing plan, to demonstrate also concisely particular results of the project, as well as built mini solar power plants, as demonstrative example of green marketing.", journal = "YUPMA - XXI Internacionalni simpozijum iz projektnog menadžmenta, Razvoj projektnog menadžmenta - savremene tendecije i metodologije", title = "Green marketing as a strategic concept for development of solar energy application", pages = "264-259", url = "https://hdl.handle.net/21.15107/rcub_machinery_7017" }
Stevović, I.. (2017). Green marketing as a strategic concept for development of solar energy application. in YUPMA - XXI Internacionalni simpozijum iz projektnog menadžmenta, Razvoj projektnog menadžmenta - savremene tendecije i metodologije, 259-264. https://hdl.handle.net/21.15107/rcub_machinery_7017
Stevović I. Green marketing as a strategic concept for development of solar energy application. in YUPMA - XXI Internacionalni simpozijum iz projektnog menadžmenta, Razvoj projektnog menadžmenta - savremene tendecije i metodologije. 2017;:259-264. https://hdl.handle.net/21.15107/rcub_machinery_7017 .
Stevović, Ivan, "Green marketing as a strategic concept for development of solar energy application" in YUPMA - XXI Internacionalni simpozijum iz projektnog menadžmenta, Razvoj projektnog menadžmenta - savremene tendecije i metodologije (2017):259-264, https://hdl.handle.net/21.15107/rcub_machinery_7017 .